I am a London-based commercial illustrator with experience in research-led visual storytelling and information design. I am particularly excited by this commission as it brings together many aspects of my practice. I believe my experience would allow me to make a valuable contribution and I would welcome the opportunity to discuss the project further. Thank you for taking the time to review my application.
Bear Christmas Card / Process Illustration
As an illustrator, it has become a long-standing tradition to send personalised hand-drawn Christmas Cards to family and friends. Last year, I illustrated one of my grandmother’s biscuit recipes, breaking the process down into simple, easy to follow steps that could be followed by both children and adults. This not only encouraged a fun family activity but also suggested an edible Christmas decoration.
The card was very well received and taught me how to distill information into clear, engaging and accessible illustrations.
EVO Application / Work aimed at Broad Family Audiences
Examples from the tutorial stage of EVO, an augmented reality application developed in collaboration with Collider Visuals for the Grigore Antipa National Museum of Natural History in Bucharest, Romania. The application encouraged visitors to interact with the museum’s static animal dioramas while learning about evolution. I discuss this further in my written response below.
History of Information / Diagrammatic Storytelling
A personal project illustrating the history of information through a series of sequential images. This project explored how to establish a consistent, clear and legible visual language, alongside a repeatable illustration system that could be applied across multiple historical periods.
For each food product, I would begin by familiarising myself with the supplied information as well as visually researching how each step might look like. Once I gathered and reviewed all the necessary reference material, I would start creating rough spot illustrations for each stage, exploring the clearest and most engaging way to communicate the process. Based on the milk process example, I envision these illustrations will be a mix of simplified technical drawings with infographic style icons and potentially a genderless character (such as the Ikea figure), drawn in a warm, clear watercolour and ink style, either traditionally or digitally. Below you have snippets of my previous work to represent the visual style and representation I imagine for this project.
Together with creative studio Collider Visuals, I developed an interactive augmented reality experience for families at the Grigore Antipa National Museum of Natural History in Bucharest, Romania. The experience was designed to encourage visitors to engage with the museum’s static animal dioramas while learning about evolution. My role involved creating the illustrations for the application as well as designing the branding and user interface and parts of the storytelling elements. This project gave me valuable experience in communicating information clearly and sequentially, designing for families and collaborating with a museum curatorial team. You can view a video of the application’s Demo Day here as well as the App Store page here.
Another relevant project was designing the visitor map for Cromwell Place, a membership club for art galleries in West London. The site comprised of four interconnected victorian buildings was difficult and confusing to navigate for visitors and staff alike. Drawing on my illustration and architecture background I designed a simplified map centred around the connecting bridge between the buildings. The final design provided visitors with a clear way-finding system and incorporated a pocket-fold format that allowed weekly exhibition programmes to be inserted and updated, making the solution both user-friendly and cost-effective. This experience strengthened my ability to simplify complex information, create intuitive visual systems and develop creative solutions to practical challenges*.
For the past year I have also worked as a live illustrator through a creative agency. This has taught me how to work fast, to distil large amounts of information into concise visuals, capture key ideas through illustrated storytelling, and how to communicate complex subjects clearly while maintaining a distinctive hand-drawn style*.
In addition, I am currently developing an ongoing online historical comic, Woman in Time, which explores women's experiences throughout history. This long-term self-directed project involves extensive research and has strengthened my ability to organise large amounts of information into clear, engaging visual narratives*.
*You can view examples of the latter work experiences mentioned in the Extracurricular Relevant Work section below.
Throughout my career I have worked in a variety of roles, including Community and Front of House management, Marketing, Illustration and Graphic Design. Each role has strengthened my ability to collaborate effectively, communicate clearly and both give and receive feedback constructively.
In my current part-time role as a globe painter working within the heritage craft of handmade globe making, every globe passes through at least five pairs of hands before completion. The process includes rigorous quality control at each stage, and because my working medium - watercolour - is unforgiving, issues can arise at any point in production.
Working in this environment has taught me to approach feedback without ego, to take responsibility for my work, and to respond positively and efficiently to revisions. It has also reinforced the importance of clear communication, meeting deadlines and understanding that individual contributions form part of a much larger collaborative process. I am comfortable working iteratively, incorporating feedback at agreed stages, and refining work as needed to ensure the strongest possible final outcome.
My day rate should you wish to expand the scope of the contract is £330/day. In terms of availability, I can allocate 4 days a week for this project, working alongside other commitments.
Example of the map created for Cromwell Place, mentioned above in the Relevant Experience Section
Icons created for Cromwell Place website
Some examples of Live Illustrations created during live talks (left and right images) or a Ted Talk video (center)
Examples from my ongoing historical comic called Woman in Time, documenting and comparing women’s life in London across nine different time periods starting with Roman London until today
A leaflet created for Home Planet, a company selling products on Amazon. The challenge of this project was to create an illustration that had double use (asking for a review or offering help) and worked for multiple language markets.
Various Instagram Ads created for the same company as above, Home Planet. The brief was to create vintage feel spots on key messages (such as less plastic packaging)
A personal project illustrating my own internal creative process and functions